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Enormous Market Potential :

	It's estimated that there are about 47 million retired Americans controlling approximately $10.7 trillion in retirement account assets. Seventy-six million baby boomers are moving into retirement at the rate of 4-6% per year. With the generational transfer of wealth, it is estimated that this group will control more than $40 trillion in assets over the course of their retirement years¹
	The market is large - and getting larger There are 76 million baby boomers who are about to move into their 50s and 60s, the sweet spot for LTC buyers - and purchases. The percentage of the population over age 65 will grow from 4% today to over 9% in the next 6 years. It becomes hard to ignore this product.²
	The costs are high For America's 76 million baby boomers, paying future long term care costs remains their largest looming expense.³ The national average cost of a year in a private nursing home room is over $70,000, and home care costs can be high as well.⁴ In addition, in certain states, the average cost for one year in a private nursing home room can exceed $100,000.

	¹ Today's Retirees, An Affluent Market that Resonates in the Industry; National Underwriter 04/26/2004.
	^{2 "LTC Marketers Have Suffered Growing Pains, But the Phones Are Ringing Again." National Underwriter Life & Health - Financial Services Edition. 08/02/04}
	³ Investing in Retirement - Long Term Care - Shelter from the Storm : Why more people in their 40s are buying nursing home insurance." Barron's 03/22/04
	⁴ 2006 Genworth Financial Cost of Care Survey, conducted by CareScout, an independent research firm, March 2006

	This site is intended for individuals interested in a career opportunity as a long term care insurance representative. This site is not intended for consumers.

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