Professionally customized Marketing Materials and Tools help Agents identify and take advantage of sales opportunities in local markets.

We help Agents organize and build a foundation for their businesses by establishing strong, long-term relationships with prospects and customers. With programs unique to the industry, we help agents create meaningful and valuable new selling opportunities. Our well-defined and structured programs help Agents with relationship and business building skills supplying them with the tools they need to improve their efficiency and effectiveness.

Through a variety of different avenues – print, electronic and interactive –we offer customers a wide-range of easy-to-understand and compelling communications that reinforce the importance of long term care planning. Our user friendly educational pieces and timely sales strategies also help both the Agent and the customer throughout the entire sales process.

A team of experienced marketing professionals, specifically dedicated to Career Sales Agents, supports their sales efforts by helping them identify and utilize various marketing tools and programs.

Our Fast Track program is especially designed for new Agents and focuses on business building from the ground up. It includes a step-by-step guide on developing key markets and establishing local relationships. As an Agent’s business increases, so does access to other programs such as the Build Your Business Program concentrating on penetrating key niche markets.

What’s more, impressive marketing kits are also available that help educate consumers on the importance of preparing for their future long term care needs and how insurance can play a critical role. Our marketing communications are comprehensive and informative. They fit the quality one would expect from a long-standing industry leader like Genworth Financial’s Long Term Care Insurance Division.